Betabrand is one of the most innovative clothing companies today. From manufacturing to marketing they push to bring new and interesting clothes to life. Their Germinator Jacket (and wonderful series of glory shots of their jacket) got us thinking about what would a jacket that made people healthy look like? Instead of killing everything nearby with toxic silver nano-particles, what if the jacket grew its own probiotics? What if everywhere you touched instead of killing off bacteria you cultivated a healthy population of microbes in your wake?
Introducing: The Germinate Jacket
The Germinate Jacket borrows heavily from Betabrand's design, keeping the design geared toward commuting. Except in our design instead of being the only smug bastard not getting sick, you are actually helping people by spreading healthy germ fighting pro-biotics in the environment- keeping others from getting sick too.
All images are re-branded photo's from Betabrand's marketing. Learn more about how we can work with life rather than against it, or help get involved in making the Germinate Jacket a reality by contacting LikoLab.